In recent years, the health industry has developed rapidly and its position in the market development has become increasingly prominent. It is known as "the fifth wave of global wealth after the IT industry". The arrival of the "health" industry has released a huge market space for the water heater market.

At the beginning of 2018, the water heater market presented a good report card.

According to the omni channel push total data of ovicloud, the retail sales volume of China's water heater market in the first quarter of 2018 was 18 billion yuan, with a year-on-year increase of 8.8%. In 2017, the sales volume of China's water heater market reached 44.094 million units, a decrease of 3.2% over the previous year; The sales volume was 79.38 billion yuan, a year-on-year increase of 5.8%.

The performance of enterprises is also "commendable". According to the statistics of Aiken household appliances, Midea was the best performing brand in 2017, with a sales volume of nearly 7 million sets; Haier, which has always been famous for its electric water heater products, has sold more than 6 million sets in China; The sales of Wanhe and Wanjiale electric water heaters with high brand awareness and recognition in the user group are more than 1.5 million sets. Among them, the growth rate of Wanjiale is relatively more obvious, and the sales of electric water heater has exceeded 900 million yuan; With the advantages of scale, cost and industrial chain formed over the years, Weibo's independent brand achieved an increase of about 30% in 2017.

The adjustment of product structure and the promotion of consumption upgrading can be described as a great contributor to the above eye-catching achievements. With the rise of China's economy, the improvement of people's income level and material living standard, and the emergence of a large middle class, the Chinese people's consumption structure and consumption habits have undergone fundamental changes. Reflected in the water heater, it is the increasing attention to the healthy bathing experience. Therefore, health has quickly become a new selling point in the water heater market. It is understood that at present, the market sales models of healthy electric water storage water heaters have reached dozens, and the leading enterprises of gas water heaters have also added health functions to their new products. Haier's clean water washing electric water heater with non cleaning inner tank is equipped with triple sterilization module at the outlet; Midea live water series water heater has the function of one key automatic elimination of stagnant water; A · o · Smith launched the electric water heater equipped with self-cleaning function; The new products of "Hengxin" series gas water heaters in the forest even have the function of Spa Beauty and health preservation.

According to Xu Dongsheng, vice president of China Household Appliances Association, health, comfort, large capacity, constant temperature and zero cold water have become the development trend of water heater products.

Industry insiders believe that China's per capita hot water use is only one-third to one-fifth of that of developed countries. With China's economic development and the improvement of people's requirements for quality of life, the per capita hot water use still has more than double the growth space. It is expected that the water heater industry will maintain a steady growth rate, and the compound annual growth rate of the industry will reach more than 15% by 2020.

Ovicloud also predicts that the overall performance of China's water heater market in 2018 will be better than last year, and the market sales may decline by 1.8% to 44.291 million units, but the sales are expected to increase by 10.2%, and the overall scale will reach 87.43 billion yuan. It can be predicted that the concept of health is bound to lead the future consumption trend. It is not a "single event", which reflects the change of consumption habits. This gust of wind has brought new seeds, which have fallen to the ground and taken root.